Email Marketing

Email is still one of the most profitable marketing channels you own. We plan, write, design and automate email campaigns that turn subscribers into customers, and customers into repeat buyers.

Get a free email marketing audit

Our email marketing services

• Strategy & planning: a campaign calendar built around your sales goals, launches and seasonal peaks.
• Automated flows: welcome series, abandoned basket, browse abandonment, post-purchase and win-back emails that sell while you sleep.
• Campaign design & copywriting: on-brand, mobile-friendly emails with clear calls to action.
• Segmentation & personalisation: the right message for each customer, based on behaviour, purchases and interests.
• List growth: sign-up forms, pop-ups and lead magnets that grow your list with the right people.
• Deliverability & reporting: SPF, DKIM and DMARC set up correctly, list hygiene, and clear reports on revenue per email.

We work with the leading platforms, including Klaviyo, Mailchimp, HubSpot and Brevo.

What our free email audit checks

1. Audience segmentation: are you sending relevant content based on behaviour and purchase history?
2. List hygiene: inactive and invalid addresses that damage your sender reputation.
3. Subject lines: open rates, A/B tests and use of personalisation.
4. Content & design: mobile-friendliness, readability and clear calls to action.
5. Personalisation: going beyond the first name, with product recommendations and tailored offers.
6. Testing: whether you’re regularly testing subject lines, content and send times.
7. Automations: which revenue-driving flows are missing or under-performing.
8. Frequency & timing: sending often enough to stay front of mind, without causing unsubscribes.
9. Deliverability: authentication, spam complaints and inbox placement.
10. Analytics: tracking revenue, not just opens and clicks.

How we work

1. Audit: we review your account, list and results, and show you the quick wins.
2. Plan: we agree goals, key flows and a campaign calendar.
3. Build: we set up automations, templates and segments.
4. Grow: we send, test and optimise every month, with clear revenue reporting.

Email marketing FAQs

Which email platform should I use?

For online shops we usually recommend Klaviyo because of its e-commerce integrations. For service businesses, Mailchimp, HubSpot or Brevo often work well. We’ll recommend the best fit for your budget and goals.

How often should I email my list?

Most brands do well with one to two campaigns a week plus automated flows. The right frequency depends on your audience, and we test it rather than guess.

Can you work with our existing list?

Yes. We’ll clean and segment your existing list, and only ever email people who have agreed to hear from you, in line with UK GDPR and PECR.

How do you measure success?

By revenue and leads generated from email, alongside open rates, click rates and list growth, reported clearly every month.