PPC management that turns ad spend into leads and sales
Google Ads certified experts with 20 years of experience and 500+ projects delivered. We build and manage Google Ads, Microsoft Advertising, Shopping and Performance Max campaigns for UK businesses.
Google Ads certified · 500+ projects · 20 years’ experience
Google Ads certified PPC agency in London
With the right expertise, pay-per-click advertising becomes a predictable way to win quality leads and sales. We manage Google Ads, Microsoft Advertising (Bing), Google Shopping and Performance Max, with every campaign built around your cost per lead or return on ad spend.
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Google Ads certified experts
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20 years of PPC experience
Why choose us?
Focus on ROI: every decision is judged by the leads, sales and return it brings, not by clicks or impressions.
Tailored strategies: campaigns built around your goals, margins and budget, never a one-size-fits-all template.
Proven process: a clear audit, build, test and optimise cycle that keeps improving results month after month.
Full conversion tracking: forms, calls and WhatsApp enquiries tracked properly, so Google optimises for real leads.
Transparent agreements: clear pricing, no hidden fees, and you always own your Google Ads account and data.
Certified experts: your campaigns are managed by Google Ads certified specialists with 20 years of experience.
Clear reporting: regular reports on leads, cost per lead and revenue, explained in plain English.
End-to-end support: from strategy and ad copy to landing page advice and ongoing optimisation.
We’re here to support your growth
With pay-per-click advertising you only pay when someone clicks your ad, so every click is a chance to win a customer. We make sure those clicks come from the right people.
Stop wasting budget on the wrong clicks.
Maximise your ROI
We cut wasted spend with negative keywords, smart bidding and tight targeting, then reinvest in what works.
Process-driven approach
A tried-and-tested process for research, build, launch and optimisation means fewer mistakes and faster results.
Professional tools
Industry-leading tools for keyword research, competitor analysis, tracking and reporting, at no extra cost to you.
You own your account
Your Google Ads account, data and history always belong to you, whether you stay with us or not.
PPC that pays for itself
Our PPC agency can help you achieve immediate visibility for your targeted keywords while driving quality leads and sales directly to your website.
500+
Projects & clients
20+
Years of experience
A certified team of PPC specialists
Would you like to increase sales or improve the quality of your leads? Is it time to step up the revenue indicators? Our PPC team can help you reach your goals through online marketing.
Every campaign we run is built and managed by Google Ads certified specialists, with full conversion tracking from day one.
DigitalBot UK · Google Ads certified team
How we manage your PPC
- Free audit: we review your account (or your market, if you’re new to ads) and show you wasted spend and quick wins.
- Strategy & tracking: we agree goals such as cost per lead or ROAS, and set up conversion tracking for forms, calls and WhatsApp.
- Build & launch: keyword research, campaign structure, ad copy, extensions and audience targeting.
- Optimise & report: weekly optimisation, negative keywords and bid adjustments, with clear monthly reporting.
PPC FAQs
How much should I spend on Google Ads?
It depends on your industry and goals. For most small and medium UK businesses we suggest at least £1,000–£1,500 a month in ad spend to gather enough data to optimise well. Read our guide: how much Google Ads management costs in the UK.
How quickly will I see results?
Ads can bring enquiries from the first day. Expect four to eight weeks of optimisation before your cost per lead settles at a good level.
Who owns the Google Ads account?
You do. We work inside your account, so your data and campaign history always stay with your business.
Do you manage Google Shopping and Performance Max?
Yes. We manage Shopping and Performance Max for e-commerce brands, including product feed optimisation in Google Merchant Center.
Which platforms do you manage?
Google Ads (Search, Shopping, Performance Max, Display and YouTube) and Microsoft Advertising (Bing). We also run Meta, TikTok and LinkedIn ads.
Get your free PPC audit
Fill in the form and we’ll get back to you within one working day. Prefer to talk? WhatsApp or call +44 7833 822167 or email sales@digitalbot.co.uk.
Ready to get more from your ad budget?
Get a free, no-obligation audit of your Google Ads account and see exactly where you’re losing money.