When someone in London searches “near me” or “in Camden”, Google shows a map with three businesses, the Local Pack, above the normal results. Those three spots get a large share of the clicks and calls. This checklist covers what it takes to get there and stay there. 1. Set up and complete your Google […]
Search has changed more in the last two years than in the previous ten. Google now shows AI Overviews above the normal results, people ask ChatGPT and Perplexity for recommendations, and ranking factors lean harder than ever on real expertise and a good user experience. The good news: the fundamentals still work. Below are the […]