From 12 October 2026, Google Ads will start creating promotion assets for you automatically. It will scan your website for offers such as discounts, coupons and seasonal deals, and attach them to your ads without you lifting a finger. That sounds helpful, and it can be. But it also means Google could start advertising an […]
On 24 September 2026 we joined e-commerce marketers, agencies and Google’s Shopping team at the Google Shopping (CSS) London Forum. The message of the day was clear: this year’s peak season will be won on product feed quality, smarter Performance Max structure and richer creative, just as AI shopping agents start buying on customers’ behalf. […]
Once Google Ads starts to matter to your business, you face a choice: manage it yourself, hire someone in-house, or bring in a PPC agency or freelancer. Each option can work. The right one depends on your budget, your time and how much expertise you need. Option 1: Do it yourself Works for: very small […]
Google Ads and Meta Ads (Facebook and Instagram) are the two biggest advertising platforms for small businesses. Both can bring you customers, but they work in completely different ways. Choosing the right one first, or the right mix, can make the difference between a profitable campaign and a wasted budget. The key difference: intent vs […]
“How much will Google Ads cost me?” is the first question almost every business asks us. The honest answer is that there are two separate costs: what you pay Google for clicks, and what you pay someone to manage the account. This guide explains both, with the typical price ranges we see across the UK […]