Google Ads automated promotions from 12 October 2026 - promotion asset shown on a search ad
Google Ads Automated Promotions: What Changes on 12 October 2026 (and How to Opt Out)
Categories
PPC & Google Ads

From 12 October 2026, Google Ads will start creating promotion assets for you automatically. It will scan your website for offers such as discounts, coupons and seasonal deals, and attach them to your ads without you lifting a finger. That sounds helpful, and it can be. But it also means Google could start advertising an […]

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7 takeaways from the Google Shopping CSS London Forum 2026 - feeds, Performance Max and AI agents before Black Friday
Google Shopping (CSS) London Forum 2026: 7 Takeaways Before Black Friday
Categories
PPC & Google Ads

On 24 September 2026 we joined e-commerce marketers, agencies and Google’s Shopping team at the Google Shopping (CSS) London Forum. The message of the day was clear: this year’s peak season will be won on product feed quality, smarter Performance Max structure and richer creative, just as AI shopping agents start buying on customers’ behalf. […]

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Local SEO checklist for London businesses - map pin with five-star Google reviews
Local SEO for London Businesses: A Practical Checklist
Categories
SEO

When someone in London searches “near me” or “in Camden”, Google shows a map with three businesses, the Local Pack, above the normal results. Those three spots get a large share of the clicks and calls. This checklist covers what it takes to get there and stay there. 1. Set up and complete your Google […]

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Hire a PPC agency or run Google Ads in-house - one specialist versus an agency team
Should You Hire a PPC Agency or Run Google Ads In-House?
Categories
PPC & Google Ads

Once Google Ads starts to matter to your business, you face a choice: manage it yourself, hire someone in-house, or bring in a PPC agency or freelancer. Each option can work. The right one depends on your budget, your time and how much expertise you need. Option 1: Do it yourself Works for: very small […]

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Google Ads vs Meta Ads comparison for small businesses - search intent versus social reach
Google Ads vs Meta Ads: Which Is Better for Your Small Business?
Categories
PPC & Google Ads, Social Media

Google Ads and Meta Ads (Facebook and Instagram) are the two biggest advertising platforms for small businesses. Both can bring you customers, but they work in completely different ways. Choosing the right one first, or the right mix, can make the difference between a profitable campaign and a wasted budget. The key difference: intent vs […]

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How much does Google Ads management cost in the UK - budget breakdown of ad spend and management fee
How Much Does Google Ads Management Cost in the UK? (2026 Guide)
Categories
PPC & Google Ads

“How much will Google Ads cost me?” is the first question almost every business asks us. The honest answer is that there are two separate costs: what you pay Google for clicks, and what you pay someone to manage the account. This guide explains both, with the typical price ranges we see across the UK […]

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How to improve your search engine rankings in 2026 - website ranking first in Google search results
How to Improve Your Website’s Search Engine Rankings in 2026
Categories
Marketing, SEO

Search has changed more in the last two years than in the previous ten. Google now shows AI Overviews above the normal results, people ask ChatGPT and Perplexity for recommendations, and ranking factors lean harder than ever on real expertise and a good user experience. The good news: the fundamentals still work. Below are the […]

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